The Reliance Colour Advertisement

Remember the old reliance colour ad??? This came into foray when reliance launched its own colour phone priced at a low price. Recently, the Telecom giant had introduced colour phones for as low as Rs.1234.

The Reliance Colour Phones

With this new strategy coming into play, the marketers have done well to woo the consumers through an extra-ordinary advertisement. This new advertisement is as long as 35 seconds only. This ad has tried its best to enthrall the viewers. I must say that it has surely managed to do it quite comprehensively.

If getting drenched in rain is happiness, then, getting drenched in a colorful rain is an Ecstasy. Probably this was what the advertisers might have had in their mind while this ad was in its pre shooting days.

Just like the Sony Bravia high definition LCD television advertisement, the ad directors too have used a wide range of colors from the spectrum. Only the mode differs here. In the former colour balls in motion was the base in capturing the audience. However this new Reliance advertisement has drenched the viewers in its Colorful rain.

Though the concept of advertisement for both the products is same, the innovativeness and the utilization of these colors stand out. Surely we can see more in the making. Take a bow Reliance!!!